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With the Stanley Cup Final going on, the National Hockey League is ramping up its original programming and partnering with stars like Snoop Dogg and Wayne Gretzky to draw in casual fans.
Launching on YouTube and ESPN’s direct-to-consumer streaming service, ESPN+, the NHL aims to provide more content for avid hockey fans and attract others who aren’t necessarily.
Among the additional programming is a new series being unveiled today called The Great One on One with Wayne Gretzky, in which the NHL Hall of Famer and former head coach chats with celebrities, including Jon Hamm, Taylor Kitsch and David Boreanaz.
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