The Handmaid's Tale Super Bowl Promo Puts a Dark Spin on Reagan's 'Morning in America' Ad

Season 3 of the show is coming soon

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

That Hulu ad sounded familiar didn’t it?

“It’s morning, again in America,” said the start of Hulu’s 30-second ad during the Super Bowl today.

Of course, it’s a borrowed line from that ad—the one that got Ronald Reagan re-elected in 1984. Using similar shots and light and (at least at first) the same words from the Reagan ad, Hulu’s spot was inspired by the ad from years ago.

“Today more women will go to work than ever before in our country’s history.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in