The Handmaid's Tale Super Bowl Promo Puts a Dark Spin on Reagan's 'Morning in America' Ad

Season 3 of the show is coming soon

That Hulu ad sounded familiar didn’t it?

“It’s morning, again in America,” said the start of Hulu’s 30-second ad during the Super Bowl today.

Of course, it’s a borrowed line from that ad—the one that got Ronald Reagan re-elected in 1984. Using similar shots and light and (at least at first) the same words from the Reagan ad, Hulu’s spot was inspired by the ad from years ago.

“Today more women will go to work than ever before in our country’s history.

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