The CW’s Rob Tuck on the Benefits of Being the Most Stable Company at Upfronts Week

‘Our message is really clear and it’s not going to change much’

As we navigate the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Last week, we spoke with Fox’s Marianne Gambelli, Disney’s Rita Ferro, WarnerMedia’s Donna Speciale and CBS’ Jo Ann Ross, and yesterday we interviewed NBCUniversal’s Mark Marshall and Laura Molen. Our final ad sales chief Q&A is with The CW’s Rob Tuck, whose network will close out upfront week on Thursday morning.

Tuck, who has been evp, national sales for the network since 2008 (and back in 1995 started at The WB, which later merged with UPN to create The CW), has a smoother upfront path than many of his peers.

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