The CW Tasks the Producers of The O.C. and Gossip Girl With Getting Younger Viewers to Watch Dynasty

Josh Schwartz and Stephanie Savage on reboots vs. revivals

After spending part of last season trying to get millennials excited about its Archie reboot, Riverdale, The CW is up for a fresh challenge—trying to pull off the same feat with its reinvention of the ’80s soap Dynasty, which premieres tonight.

Network president Mark Pedowitz recalled that when he talked about Dynasty during ad sales meetings earlier this year, “it was fascinating to watch. Anybody who was over 45: ‘Oh, that’s cool.’ Anyone who was younger than 45 was like, ‘Huh?’ So it’s a brand-new show to them.”

And

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in