Just three weeks after holding its upfront presentation, The CW has already wrapped this year’s negotiations, becoming the first network to cross the finish line for the second year in a row.
The network secured CPM (cost per thousand viewers reached) increases between 14% and 15% this year, according to a source close to negotiations, and also saw single-digit volume hikes.
The CW sold 80% of its inventory for the 2019-20 TV season, holding the rest back for the scatter market.
When the network finish
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in