Streaming & OTT

Thanks to Shows Like The Handmaid’s Tale, Hulu’s 2017 Ad Revenue Topped $1 Billion

The streaming service now has 17 million U.S. subscribers

hulu-revenue-rank-PAGE-2018 — The Handmaid's Tale was one of Hulu's three most-watched dramas in 2017.Hulu

Hulu’s biggest year—as the company launched a live TV service and the critically-acclaimed The Handmaid’s Tale—paid off for the streaming service as its 2017 advertising revenue topped $1 billion, for the first time in company history.

Additionally, the number of total U.S. Hulu subscribers is now 17 million, including both its subscription video on demand (SVOD) and live TV plans. That’s a 40 percent increase over the 12 million subscribers that the company reported in 2016, but still is less than one-third of Netflix’s U.S.