Telemundo Uses Massive World Cup Audience to Launch Rebrand

NBCU network worked with creative agency Red Bee

Telemundo is using the World Cup as the launching pad for a new brand campaign.

During today’s Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign called Together Unstoppable.

“With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of our brand—one that stays true to our core values —and sets the course for where we’re heading,” said Karen Barroeta, SVP, Marketing and Creative, Telemundo Networks.

Telemundo opened the $250 million Telemundo Center broadcasting facility near Miami in

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