Telemundo Upfront: Deal With Televisa Expands

With record ratings (up 32 percent among adults 18 to 49) under its belt this season, Spanish-language broadcast network Telemundo announced a batch of new shows for the 2009-10 season. At the same time, the network is expanding its relationship with Mexican media company Televisa, confirming that it will launch a jointly owned and Telemundo-branded cable network with Televisa in Mexico in August.

New prime-time telenovelas for next season in include Ninos Rico, Pobres Padres about the travails of a teen who finds herself suddenly transported to the elite world of Mexico City’s ruling class. Also picked up is a drug-trafficking saga called The Queen of the South based on the novel of the same name by Arturo Perez-Reverte.

Also on tap for next season is Perro Amor about cousins and lovers who toy with one anothers’ lives and loves. Another telenovela, Rosalinda y Primitivo focuses on two half-brothers born under wildly different circumstances. El Clon features star-crossed lovers from the Latin and Moroccan cultures. Victorinos tells the story of three men with the same name born on the same day but with different fates.