Telemundo, the Spanish language TV operation owned by NBC Universal, has launched a licensing and consumer products unit. As part of this, it has also signed agreements with three initial licensing partners: The Richline Group, IDT Telecom and Arrow Home Fashions to develop lines of jewelry, prepaid calling cards and home fashions, respectively.
The licensing effort is designed to position the network as a “lifestyle brand” for the U.S. Hispanic market. The products that it will offer are geared toward an audience that is loyal and passionate about their programming, the network said.
“Producing
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