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NEW YORK Spanish-language network Telemundo is teaming with Ford Motor Co. on a new 20-episode cross-platform microseries for TV, cable, online and mobile to promote the launch of the carmaker’s 2010 Fusion brand.
The series will bow on July 27 on Telemundo TV stations in five key Hispanic markets: Los Angeles, Miami, Houston, Dallas and Chicago, and on cable network Mun2, Web site Holamun2.com and mobile platform A La Mano.
Ford is also buying a series of traditional TV spots to support the series, titled, Amores de Luna: Nuevos Caminos (Lovers of the Moon: New Paths).
Each
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