NBCUniversal's Telemundo is taking a victory lap for its World Cup acquisition back in 2011 during the upfront this season. Sitting in the driver's seat during that lap is newly announced network president Luis Silberwasser.
The company paid some $600 million for the rights to broadcast the most-popular global sports event in Spanish; now it's shooting the works on promotion as the next contest approaches (this year's FIFA World Cup will air on Univision, but it's soon enough that the network is changing emphasis to its newly purchased U.S.
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