TargetSpot Signs On Goom Radio

TargetSpot added to its Internet radio advertising network Wednesday (Sept. 23), signing Goom Radio, a newly launched Internet radio company, to an exclusive sales representation agreement. Goom joins a number of other big pure-play Internet radio companies represented by TargetSpot including AOL Radio, Live 365 and Yahoo LAUNCHcast, as well as traditional radio groups such as CBS Radio and Entercom Communications.

The deal solidifies TargetSpot’s position as the largest Internet radio advertising network reaching 15.3 million unique listeners per month. With Goom Radio, TargetSpot could expand the reach of its network by as many as 1 million monthly listeners, the number of listeners Goom attracted in September, the first month of the service’s operations.

“This deal is a substantial addition to our network and gives us access to unique inventory,” said Eyal Goldwerger, CEO of TargetSpot, referring to Goom Radio’s use of online DJs. “This isn’t just about the numbers but the type of properties we associate with, which attracts a high caliber of advertisers.”

Launched as an ad-supported pure-play Internet radio service, Goom Radio’s deal with TargetSpot marks the new online radio service’s entrance into the streaming radio advertising market.

“Successfully monetizing online radio is an industry challenge,” said Drew Hilles, chief sales officer for Goom. “We looked for an advertising partner that mirrored our drive to innovate. TargetSpot, with its impressive roster of Internet radio partners, was the obvious choice.”

TargetSpot’s deal with Goom follows ad network’s recent launch of TargetSpot Analytics, the first tracking and reporting system that can measure listener behavior to a radio ad, whether the listener clicked on the ad’s banner or not.