The cost of a 30-second advertisement on network television fell 10 percent in the first quarter of this year, as lower ratings and depressed 2009-10 upfront pricing took a bite out of prime time inventory.
Per analysis by the New York-based independent agency TargetCast tcm, the average cost per unit for a prime time :30 on broadcast TV fell 10 percent to $104,051. (TargetCast crunched numbers from NetCosts; year-to-year comparisons did not include the Winter Olympics.)
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in