NewFronts

Target Will Make Its NewFronts Debut This Year

The retail giant was quietly added to the vacant May 2 slot

Target is the second retail giant participating in this year's NewFronts.Getty Images
sara.jerde
By Sara Jerde

Another retail giant has joined the NewFronts lineup.

Target was quietly added to the IAB-organized event for a presentation that will take place May 2, from 11:30 a.m. to 1:30 p.m. It’s unclear what the retailer has planned for its first NewFronts appearance.

“The IAB NewFronts are known as a premier industry event, and Target is excited to participate for the first time this year alongside a number of other marquee brands,” a Target spokesperson said in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Recommended articles