Talking Schitt With Eugene Levy and Daniel Levy, Creators of the Cultishly Adored Pop TV Sitcom

Father and son duo discuss shooting the final season and why they'll always have a soft spot for their Canadian fans

Over the years, Toronto has quietly become a major player in film and television, to the tune of a $2 billion production spend in 2017—an all-time high for the city, which has been nicknamed Hollywood North. And if you use cultish adoration as your measure, one of its greatest exports is Schitt’s Creek, a quirky comedy about the Roses, a wealthy family that is forced to move to a middle-of-nowhere town after being defrauded by its financial manager.

The show—which shoots at Toronto’s Pinewood Studios—is a family affair, created by Best in Show star Eugene Levy and son, Daniel Levy, who also play father and son in the series, and co-starring Eugene’s daughter, Sarah, as Twyla, the friendly diner waitress.

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This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.