Syndicated Magazine Ratings Update

Friday, January 8, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Press Tour, Here I Come!


The Programming Insider is en route to The Television Critics Association Winter Press Tour. See you back from sunny Pasadena, California on Monday.


Note: The overnight (metered market) rating results for Thursday, January 7 were not available at press time. But the fast affiliate results will be posted at by 12 p.m.


Ratings Box:

-Solid Gains for MyNetworkTV:

It looks like switching to a strategy of predominantly repeats has worked for MyNetworkTV. Based on final national ratings in December, MyNetworkTV averaged 2.4 million viewers in primetime – 26 percent above the comparable year-ago month.


-Updated Ratings in Syndicated Magazine:

Based on GAA (gross average audience) ratings through December 21, 2009, what follows are the updated results in syndicated magazine based on households and the key women 25-54 and adult 25-54 demos. CBS Television Distribution’s Entertainment Tonight, of course, continues to dominate. But also worth noting are the year-to-year gains for underrated corporate cousin Inside Edition. 


Entertainment Tonight (CBS Television Distribution): 4.5 rating (+ 5), Inside Edition: 3.2 (+10), Access Hollywood (NBC Universal): 2.1 (+ 5), TMZ (Warner Bros.): 2.0 (- 9), Extra (Warner Bros.): 1.8 (+ 6), The Insider (CBS): 1.8 (- 5)


Women 25-54:

Entertainment Tonight (CBS): 2.6 (no change), Inside Edition: 1.7 (+13), Access Hollywood (NBCU): 1.5 (+15), TMZ (Warner Bros.): 1.5 (no change), Extra (Warner Bros.): 1.2 (+ 9), The Insider (CBS): 1.1 (no change)


Adults 25-54:

Entertainment Tonight (CBS): 2.0 (- 5), Inside Edition: 1.4 (+ 8), TMZ (Warner Bros.): 1.4 (no change), Access Hollywood (NBCU): 1.1 (no change), Extra (Warner Bros.) and The Insider (CBS): 0.9 (no change each)


-Speaking of Syndication:

NBC Universal’s growing Maury continues to impress this season. Based on the final national ratings for the holiday week of Dec. 21, Maury finished first among all talkers in women 18-34 (1.8 rating), adults 18-34 (1.4) and adults 18-49 (1.3), while tying CBS’ Oprah among women 18-49 (1.7).

Source: Nielsen Media Research data

On the Air This Weekend:
Prime-Time Programming Options


 8:00 p.m. Supernanny

 9:00 p.m. Shark (return, new day and time)

10:00 p.m. 20/20

 8:00 p.m. Ghost Whisperer

 9:00 p.m. Medium

10:00 p.m. Numbers

 8:00 p.m. Law & Order

 9:00 p.m. Dateline

10:00 p.m. The Jay Leno Show

 8:00 p.m. Bones (R)

 9:00 p.m. Dollhouse


 8:00 p.m. Smallville

 9:30 p.m. Smallville (R)

Saturday 1/09/10

 8:00 p.m. The Bachelor: On the Wings of Love (R, two hours)

10:00 p.m. Castle (R)


 8:00 p.m. Ghost Whisperer (R)

 9:00 p.m. Numbers (R)

10:00 p.m. 48 Hours Mystery  

 8:00 p.m. Sunday Night Football: Wildcard Game


 8:00 p.m. Cops (original and repeat)

 9:00 p.m. America’s Most Wanted

Sunday 1/11/10

 7:00 p.m. America’s Funniest Home Videos

 8:00 p.m. Extreme Makeover: Home Edition
 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters


 7:00 p.m. 60 Minutes

 8:00 p.m. NCIS: Los Angeles

 9:00 p.m. Cod Case

10:00 p.m.  Criminal Minds

 7:00 p.m. Dateline (2-hours)

 9:00 p.m. Chuck (season premiere, 2-hours)  


 7:00 p.m. ‘Til Death

 7:30 p.m. ‘Til Death

 8:00 p.m. The Simpsons (450th episode)

 8:30 p.m. The Simpsons 20th Anniversary Special in 3-D on Ice

 9:30 p.m. The Cleveland Show


TV Tidbits:

Notes of Interest


-Growing Jay Leno Rumor:

Buzz was circulating aplenty yesterday over a report on TMZ that The Jay Leno Show on NBC will exit the prime-time airwaves after the Friday, Jan. 29 telecast. Leno is expected to return to his former 11:35 p.m. nightly time period after the Olympics in a half-hour version, followed by a still full hour of Conan O’Brien at 12:05 a.m. and Jimmy Fallon at 1:05 a.m. What that means for NBC weeknights at 10 p.m. is uncertain. NBC has not confirmed these rumors.