NEW YORK Sixty-six percent of interactive viewers said they would be “very interested” in interacting with commercials that piqued their interest, according to a recent study by market research firm Harris Interactive.
The study, commissioned by Ensequence, an interactive television company, was conducted online in the U.S. between Nov. 29-Dec. 3, 2007 among 2,949 adults, of who 2,877 watch TV.
“This was one of the things we found quite surprising in the research,” said Michele Bogdan, svp, marketing at Ensequence.
The other most surprising finding, she said, was that nearly 66 percent of respondents indicated that they were using their electric programming guides to either search for shows, schedule movies or access videos on demand.
“Even
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