As you’d expect, Super Bowl ads dominate this week’s chart of the most digitally engaging commercials, powered by real-time TV ad measurement company iSpot.tv.
This is by far the most socially active time of year for TV advertisers. All told, Super Bowl LI ads generated 1.45 billion paid and earned views across Facebook and YouTube. The social impressions total (an estimate based on the reach of those who posted or shared on Facebook, Twitter, YouTube) came to a whopping 5.4
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