NEW YORK In the last 10 years, the percentage of women watching the Super Bowl between the ages of 18-54 has increased by 8 percent, according to data provided by the Nielsen Co.
Despite this growing female audience, 35 percent of the commercials are still targeted towards male viewers. In fact, during the 2008 Super Bowl telecast, men generally seemed to enjoy the commercials more than women.
According to Nielsen, approximately 25 percent of all commercials were “better liked” by men than by women; about 7 percent were “better liked” by women than by men, and the rest were “gender neutral.”
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