Super Bowl XLIV featured a record-setting amount of network commercial time, according to a report issued by Kantar Media.
Between the opening kickoff and the final whistle, CBS aired 47 minutes, 50 seconds of advertising messages, almost three minutes more than the 2009 game, which held the previous record. The figures include paying sponsors, messages from the NFL and promotional plugs for upcoming CBS shows. The past five games now occupy the top-five spots in terms of Super Bowl ad clutter, per Kantar.
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