It’s close, but a new Nielsen viewer survey shows that just over half (51 percent) of respondents enjoy the Super Bowl more for the ads than the game.
Those results were based on a sample of more than 25,000 households in Nielsen’s Homescan panel. Nielsen said details like how the results broke out among men and women separately weren’t available.
Still, Randall Beard, evp of Nielsen IAG, concludes that the game is a “marketing bonanza” with so many viewers “waiting for the pitch” from advertisers.
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