CBS has sold out the Super Bowl a week in advance of the game, the network has confirmed. All but a few of the pre- and post-game spots are gone as well.
Advertisers paid between $2.5 and $3 million per 30 seconds (paying more for single spots or placement earlier in the game), and the network will realize a $200 million-plus payday on Feb. 7, including pre-game sales.
“Considering where things are with the economy we are pleased we are where we are,” said John Bogusz, evp, sales and marketing, CBS Sports.
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