Summer Viewing Continues to Dwindle on the Broadcast Nets

THE PROGRAMMING INSIDER
Monday, June 22, 2009
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Sit on It!

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Prime-Time Ratings:

Weekend Highlights

 
Friday 6/19/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.3/ 6

NBC 3.0/ 6
ABC 2.0/ 4
Fox    1.9/ 4
CW    0.9/ 2
 

-Total Viewers:

CBS: 4.82 million, NBC: 4.28, Fox: 3.15, ABC: 2.71, CW: 1.24

 
-Adults 18-49:

NBC and Fox: 1.0 rating/4 share each, CBS: 0.9/ 4, ABC: 0.7/ 3, CW: 0.4/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing

 
 

-Friday’s Losers (excluding repeats):
The Chopping Block (NBC), Surviving Suburbia (ABC), The Goode Family (ABC)

 
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-Ratings Breakdown:

There was a three-way split for leadership on this third Friday in June, with CBS the most-watched network and NBC tied for first among adults 18-49. But there is not much you can say when the top-rated network averaged under five million viewers and a 1.0 rating in the demo.

 

CBS was in all repeats, with its combination of Ghost Whisperer (Viewers: #1, 4.70 million; A18-49: #2, 1.0/ 4), Flashpoint (Viewers: #2, 4.82 million; A18-49: #2, 1.0/ 4) and Numb3rs (Viewers: #2, 4.94 million; A18-49: #2t, 1.0/ 3). Failed NBC reality/competition The Chopping Block returned to burn-off its final episodes with a mere 1.94 million viewers (#4) and a 0.6/ 2 (#3t) among adults 18-49 at 8 p.m. That led into a two-hour edition of Dateline with 5.45 million viewers and a 1.3/ 5 among adults 18-49 from 9-11 p.m. Take a look at the half-hour breakdown:

 

Dateline (NBC)

 9:00 p.m. – Viewers: 4.42 million (#2), A18-49: 1.0/ 4 (#1)

 9:30 p.m. – Viewers: 5.84 million (#1), A18-49: 1.3/ 5 (#1)

10:00 p.m. – Viewers: 5.49 million (#1), A18-49: 1.3/ 5 (#1)

10:30 p.m. – Viewers: 6.03 million (#1), A18-49: 1.5/ 5 (#1)

 

Fox also aired an all repeat night, with its combination of game show Don’t Forget the Lyrics (Viewers: #2, 3.63 million; A18-49: #1, 1.1/ 5) and drama Mental (Viewers: #3, 2.67 million; A18-49: #3, 0.8/ 3). ABC opened the evening with original episodes of failed comedies Surviving Suburbia (Viewers: #3, 2.59 million; A18-49: #3t, 0.6/ 3) and animated The Goode Family (Viewers: #4, 1.59 million; A18-49: #4, 0.5/ 2) from 8-9 p.m., followed by back-to-back repeats of canceled Samantha Who? (Viewers: #4, avg. 1.86; A18-49: #4, avg. 0.6/ 2 from 9-10 p.m.) and veteran 20/20 (Viewers: #3, 4.18 million; A18-49: #3, #2t, 1.0/3) from 9-11 p.m.

 

Last were repeats of The CW’s Privileged (Viewers: 1.17 million; A18-49: 0.4/ 2), Everybody Hates Chris (Viewers: 1.17 million; A18-49: 0.4/ 1) and The Game (Viewers: 1.43 million; A18-49: 0.5/ 2).

 

To whet your appetite for next fall, here is the upcoming Friday line-up:

 
ABC
 8:00 p.m. Supernanny (new time)
 9:00 p.m. Ugly Betty (new day and time)

10:00 p.m. 20/20

 
CBS
 8:00 p.m. Ghost Whisperer

 9:00 p.m. Medium (new network, new day and time)

10:00 p.m. Numbr3s

 
NBC
 8:00 p.m. Law & Order (new day and time)
 9:00 p.m. Southland (new day and time)

10:00 p.m. The Jay Leno Show (new)

 
Fox
 8:00 p.m. Brothers (new)
 8:30 p.m. ‘Til Death (return)
 9:00 p.m. Dollhouse
 
The CW
 8:00 p.m. Smallville (new day)
 9:00 p.m. America’s Next Top Model (R)
 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 6/20/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    2.5/ 5
NBC 2.3/ 5
ABC 1.8/ 4
 
CBS: 4.38 million, Fox: 3.91, NBC: 3.33, ABC: 2.74
 
-Adults 18-49:

Fox: 1.3 rating/5 share, CBS: 0.9/ 3, ABC and NBC: 0.7/ 3 each