Successful Return for Paula Abdul

THE PROGRAMMING INSIDER

Wednesday, January 5, 2011

 

LIVE FROM THE TCA WINTER PRESS TOUR IN PASADENA

 

Welcome to TCA:

The Winter Tour Begins

 

Prime-Time Metered Market Wednesday Ratings:

Dominant Start for Live to Dance on CBS

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Traveling to TCA

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Welcome to TCA:

The Winter Tour Begins

 

Today marks the beginning of the 11-day Television Critics Association Winter Press Tour in picturesque (and usually cold) Pasadena, California. Similar to the annual summer gathering, the networks, both broadcast and cable, address approximately 200 critics from across the country (predominantly bloggers these days) looking for the so-called scoop. But, let’s be honest…nothing is likely to come close to the brouhaha that erupted last January when NBC dumped Conan O’Brien and Jay Leno came crawling back smack in the middle of the TCA festivities. Then again, you just never know what will happen. 

 

Unlike the dog days of summer when we wait in anticipation for the new crop of fall entries, the rating results are in and we know what is hot, and what is not, these days. Although 15 of the 22 new programs have received additional episode orders past the initial 13, there is nothing new of a breakout nature a la ABC’s Modern Family, CBS’ The Good Wife and Glee on Fox one year earlier. But there is hope, of course, for the next round of entries, and I will tell you exactly what to expect as we head into midseason. 

 

Cable occupies the first three days of the tour with MTV Networks, TV Guide Network, National Geographic Networks, TV One, Weather Channel and ESPN presenting today, and Turner Broadcasting, BET, Playboy Television and Discovery Networks on the agenda tomorrow. Since OWN is hosting a dinner at the hotel, the Big O herself, Oprah Winfrey, will be present. And so will I with the full scoop! Stay tuned.

 
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Prime-Time Metered Market Wednesday Ratings:

Dominant Start for Live to Dance on CBS

 

Tuesday 1/04/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS   7.0/11
NBC   5.2/ 8
ABC   4.5/ 7
Fox     3.1/ 5
CW     0.6/ 1
 
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-Percent Change From the Year-Ago Evening (Wednesday, January 6, 2010)

ABC: +80, NBC: -10, CW: -14, CBS: -35, Fox: -52
 
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-Yesterday’s Winners:

Live to Dance (CBS), NCIS R (CBS)

 

-Honorable Mention:

The Biggest Loser: Couples (NBC)

 

-Yesterday’s Losers (excluding repeats):

Million Dollar Money Drop (Fox), Detroit 1-8-7 (ABC), Parenthood (NBC)

 
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-Ratings Breakdown:

It was certainly not American Idol-sized results. But the two-hour debut of CBS reality/competition Live to Dance, featuring Paula Abdul, led the Eye net to overnight Tuesday victory with a dominant (and very consistent) 7.0 rating/11 share from 8-10 p.m. Here is the half-hour breakdown:

 

Live to Dance (CBS)

8:00 p.m.: 7.1/11 (#1)

8:30 p.m.: 6.9/10 (#1)

9:00 p.m.: 7.0/10 (#1)

9:30 p.m.: 7.1/11 (#1)

 

Welcome back, Paula! CBS capped off the evening with a repeat of NCIS at a dominant 7.2/12 in the overnights at 10 p.m.

 

In sophomore season-premiere news, the revival of V on ABC returned with a third-place 5.0/ 7 at 9 p.m., building from lead-in No Ordinary Family (4.7/ 7 at 8 p.m.) by six percent. While we will reserve judgment until the demos come in, from an overnight standpoint this is certainly not bad. At 10 p.m., ABC’s Detroit 1-8-7, which will be replaced in April for the long-awaited arrival of crime solver Body of Proof, finished last with a 4.0/ 7.

 

In winter season-premiere news, NBC’s inspirational The Biggest Loser, now themed Couples, was on the map with a 5.8/ 9 from 8-10 p.m. and the half-hour breakdown as follows: