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As previously reported by Adweek, the Style network is getting… well, not a facelift, but certainly the network equivalent of microdermabrasion. The DIY-ish fashion cable net will start to feature more narrative-focused programming and reality shows about big personalities and high price tags.
The new StyleMedia will also include plenty of brand names, which were a major focus at an NBCUniversal press breakfast this morning held at fashion designer Diane von Furstenberg's headquarters. The net's new look and upcoming rebrand sounds like it will fit into that unit's women's lifestyle category in much the same way the Cooking Channel complements the Food Network.
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