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WASHINGTON TV viewers in the West and the heartland depend more on antennas to get their favorite shows and are the most likely to have trouble when broadcasters switch off their analog signals next year, according to a study released on Thursday.
Using Nielsen Media Research data, the Leadership Conference on Civil Rights and Consumers Union found that viewers depend more on over-the-air broadcasts west of the Mississippi than in the east. Adweek is s unit of the Nielsen Co.
“Many
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