NEW YORK The slumping economy and ongoing reader and advertiser shift to online sources continue to impact business-to-business media, which held their revenue flat from 2005 to 2007, according to American Business Media’s “ABM Financial Trend Report, Three-Year Analysis, 2005-2007.”
All three measured revenue streams showed declines over the three-year period. The report, prepared by the Jordan, Edmiston Group, was based on data provided by 18 b-to-b media companies representing 118 publications.
The biggest of the three revenue streams, advertising, declined at a compound annual rate of 0.5
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