Strong Showing For The Grammy Awards on CBS

THE PROGRAMMING INSIDER
Monday, February 9, 2009
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Visiting Cheers

 
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Prime-Time Ratings:

Weekend Highlights

 
Friday 2/06/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   6.5/11

ABC 4.2/ 7
Fox    2.8/ 5
NBC 2.8/ 5
CW    0.7/ 1
 

CBS: 10.39 million, ABC: 6.32, Fox: 4.51, NBC: 4.50, CW: 1.05

 
-Adults 18-49:

CBS: 2.4 rating/7 share, ABC: 2.1/ 6, Fox: 1.4/ 5, NBC: 1.4/ 4, CW: 0.4/ 1

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Ghost Whisperer (CBS), Flashpoint R (CBS), Numb3rs (CBS)

 
 

-Friday’s Losers (excluding repeats):
Howie Do It (NBC), Cops (Fox), Everybody Hates Chris (CW), Friday Night Lights (NBC), 13 – Fear Is Real (CW), Dateline (NBC)

 
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-Ratings Breakdown:

It was another Friday victory for CBS with its combination of Ghost Whisperer (Viewers: #1, 11.39 million; A18-49: #1, 2.8 rating/9 share), a repeat of Flashpoint (Viewers: #1, 9.60 million; A18-49: #2, 2.2/ 6) and Numb3rs (Viewers: #1, 10.18 million; A18-49: #1, 2.2/ 7). But second-place ABC prevented CBS from having a clean sweep with non-scripted Supernanny at a dominant 2.3/ 7 among adults 18-49 at 9 p.m. (with 6.52 million viewers – #2 in the time period). Even so, the compatibility out of Ghost Whisperer even in an encore telecast makes Flashpoint a “winner.”

 

Earlier in the evening on ABC was Wife Swap at a typically modest 5.06 million viewers (#2) and a 1.8/ 6 among adults 18-49 (#2) at 8 p.m. And at 10 p.m. was veteran 20/20 at 7.39 million viewers (#2) and a 2.1/ 6 in the demo (#2). The No. 2 finish keeps Wife Swap off the list of “losers.”

 

Overall, lackluster NBC and Fox were virtually identical, with the subpar results as follows. Keep in mind that Fox’s Cops and America’s Most Wanted aired on Friday because NASCAR pre-empted them on Saturday this week, and both were considerably below average.

 
NBC

8:00 p.m. – Howie Do It

Viewers: 4.69 million (#3), A18-49: 1.3/ 4 (#3t)

 

8:30 p.m. – Howie Do It (R)

Viewers: 4.02 million (#4), A18-49: 1.2/ 4 (#4)

 

9:00 p.m. – Friday Night Lights

Viewers: 4.21 million (#4), A18-49: 1.4/ 4 (#4)

 

10:00 p.m. – Dateline

Viewers: 4.93 million (#3), A18-49: 1.4/ 4 (#3)

 
 
Fox

8:00 p.m. – Cops

Viewers: 4.13 million (#4), A18-49: 1.3/ 4 (#3t)

 

8:30 p.m. – Cops (R)

Viewers: 4.67 million (#3), A18-49: 1.5/ 5 (#3)

 

9:00 p.m. – America’s Most Wanted

Viewers: 4.62 million (#3), A18-49: 1.5/ 4 (#3)

 

The sad reality of critically acclaimed Friday Night Lights remains the lack of audience interest.

 

Last, and extremely least on Friday was the CW’s combination of Everybody Hates Chris (Viewers: 1.36 million; A18-49: 0.5/ 2), a repeat of The Game (Viewers: 1.18 million; A18-49: 0.5/ 1) and reality/competition dud 13 – Fear is Real (Viewers: 840,000; A18-49: 0.4/ 1).

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 2/07/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS  3.9/ 7
NBC 2.6/ 5
ABC 1.6/ 3
 

Fox: 7.55 million, CBS: 5.78, NBC: 3.91, ABC: 2.32

 
-Adults 18-49:

Fox: 2.5 rating/8 share, CBS: 1.2/ 4, NBC: 1.0/ 3, ABC: 0.7/ 2

 
———-
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.