Strong Series Openers on ABC Family and SyFy

Thursday, July 9, 2009
Prime-Time Metered Market Wednesday Ratings:

America’s Got Talent Leads NBC to Victory

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Feeding Urkel
Prime-Time Metered Market Wednesday Ratings:

America’s Got Talent Leads NBC to Victory

Wednesday 7/08/09


NBC   4.9/ 9
CBS   4.4/ 8
Fox    4.4/ 8
ABC 3.7/ 6
CW    0.8/ 1

-Percent Change From the Year-Ago Evening (Wednesday, July 9, 2008):

NBC: +40, ABC: + 3, CBS: -17, CW: -20, Fox: -28

-Yesterday’s Winners:

(Expectations are, of course, lower in the summer months)

America’s Got Talent (NBC)

-Yesterday’s Losers (Excluding Repeats):

I Survived a Japanese Game Show (ABC), The Philanthropist (NBC)

-Ratings Breakdown:

NBC led this second Wednesday in July with its combination of a repeat of America’s Got Talent (#3: 4.3 rating/8 share), the regularly scheduled edition of America’s Got Talent (#1: 7.1/12 — #1 for the evening) and week three of drama The Philanthropist (#3: 3.5/ 6), which continues to lose steam. Take a look at the three week overnight track for The Philanthropist:

6/24/09: 4.8/ 9
7/01/09: 4.0/ 7
7/08/09: 3.5/ 6

Comparably, that is a loss of 27 percent in just two weeks.


CBS, which tied Fox for second overall in the metered markets, was in all repeats care of The New Adventures of Old Christine (#4: 3.0/ 6), Gary Unmarried (#4: 2.9/ 5), underrated Criminal Minds (#2: 5.3/ 9) and CSI: NY (#1: 5.1/ 9). That rotation will remain intact next season. Fox’s So You Think You Can Dance has sprung a noticeable leak this summer, meanwhile, with the 4.4/ 8 in the overnights for the two-hour edition last night down by a significant 28 percent from the year-ago evening (6.1/10 on July 9, 2008). With erosion this severe, is airing a fall edition of the dance competition really such a good idea? I don’t think so! Here is the half-hour breakdown:

So You Think You Can Dance (Fox)
8:00 p.m.: 4.0/ 7 (#3)
8:30 p.m.: 4.5/ 8 (#2t)
9:00 p.m.: 4.6/ 8 (#3)
9:30 p.m.: 4.7/ 8 (#3)

Elsewhere, ABC’s Wipeout remained on the 8 p.m. map, with a dominant 4.6/ 8 in the overnights. But lead-out I Survived a Japanese Game Show is an ongoing sore spot at a fourth-place 2.4/ 4 from 9-10 p.m. Comparably, retention for I Survived a Japanese Game Show out of the second half of Wipeout (4.6/ 8 at 8:30 p.m.) was just 52 percent. Summer newsmagazine Primetime: Crime closed the evening for ABC with a second-place 4.1/ 6 at 10 p.m., which was a vast improvement from its lead-in.


Two repeat episodes of The CW’s America’s Next Top Model (which does not need to constantly be re-telecast) finished with a mere 0.8/1 in the overnights from 8-10 p.m.


Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not

-Over 30 Million Viewers Tune in for Michael Jackson Memorial Service:

According to Nielsen Media Research, the memorial service for Michael Jackson on Tuesday, July 7 totaled a combined 20.5 household rating with 30.92 million viewers on the 19 networks carrying it from approximately 1 p.m. to 4 p.m. ET. The participating networks were ABC, NBC, CBS, Fox, Telefutura, Telemundo, Univision, CNN, Fox News Channel, MSNBC, Headline News, BET, E!, MTV, VH1, VH1 Classic, TV Guide Network, TV ONE, and MUN2.


Comparably, this was third most-watched memorial service behind President Ronald Reagan’s burial on Friday, June 11, 2004 (35.07 million) and Princess Diana’s funeral on Saturday, Sept. 6, 1997 (33.25 million). National results for other notable funerals include 20.81 million for President Reagan (on Friday, June 11, 2004), 15.03 million for President Ford (Tuesday, January 2, 2007) and 7.89 million for Pope John Paul II (on Friday, April 8, 2005).