Strong Sampling for Conan on TBS

THE PROGRAMMING INSIDER
Tuesday, November 9, 2010
 

Prime-Time Metered Market Monday Ratings:

ABC Dances to More Monday Victory; Mixed Freshman Results  

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Filling Up in Mayberry
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Prime-Time Metered Market Monday Ratings:

ABC Dances to More Monday Victory; Mixed Freshman Results 

  

Monday 11/08/10

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 12.2/18
CBS   6.7/10
Fox    5.1/ 7
NBC 4.1/ 6
CW    1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, November 9, 2009):
NBC: +32, ABC: +27, CW: no change, Fox: – 7, CBS: -11

  
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-Yesterday’s Winners:  

Dancing with the Stars (ABC), Two and a Half Men (CBS)

 
-Honorable Mention:
How I Met Your Mother (CBS)
 
-Nothing Extraordinary:

Matt Lauer Reports: George W. Bush (NBC)

 

-Yesterday’s Losers (excluding repeats):

90210 (CW), The Event (NBC), Lie to Me (Fox), One Tree Hill (CW), Chase (NBC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, November 8, 2010.   

 
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-Ratings Breakdown:

Dominant ABC stood well above the Monday competition, as usual, with the dancing-ignited network outdelivering second-place CBS in the overnights by a hefty 82 percent. Third overall was Fox, followed by sluggish NBC and typically last-place The CW, which relies solely on the young female demographics.

 

Dancing with the Stars on ABC averaged a whopping 14.2 rating/21 share in the overnights from 8-10 p.m., building by half-hour as follows:

 

Dancing with the Stars (ABC)

8:00 p.m.: 13.1/19 (#1)

8:30 p.m.: 13.9/20 (#1)

9:00 p.m.: 14.7/21 (#1)

9:30 p.m.: 15.1/22 (#1)

 

Unless viewers were wise and did vote to keep Bristol Palin around, it is time for Kurt Warner to finally go home. While lead-out Castle did win the 10 p.m. hour with an 8.1/14 in the overnights, retention out of the 9:30 p.m. portion of Dancing with the Stars was only 54 percent. ABC could, and should, be doing better here. 

 

CBS had nothing unusual to report with its line-up of How I Met Your Mother (#3: 5.8/ 9), which always resonates among adults 18-49 (and was up by 16 percent year-to-year), Rules of Engagement (#3: 5.1/ 7), standout Two and a Half Men (#2: 8.9/13), and recent entries Mike & Molly (#2: 7.0/10) and Hawaii Five-O (#2: 6.8/11). Comparably, Mike & Molly dipped by 10 percent from year-ago occupant The Big Bang Theory (7.8/12 on Nov. 9, 2009), while Hawaii Five-O was down by a more extensive 28 percent from CSI: Miami (9.4/16). While Mike & Molly is a respectable entry, older-skewing Hawaii Five-O is turning into a disappointment. Creative guest casting last night: Joan Collins as David Spade’s mother on Rules of Engagement.

 

NBC replaced struggling Chuck in the 8 p.m. hour with news special Matt Lauer Reports: George W. Bush, and it finished an uneventful fourth with a 4.9/ 8 in the overnights. Next was now officially failing The Event, which sunk to a series-low 4.0/ 6 at 9 p.m. (#3), followed by also recent entry Chase at a last-place 3.3/ 6 at 10 p.m. Although The Event and Chase were both renewed for the remainder of the season, NBC could always reverse its decision. 

 

Over at Fox was House (#2: 6.6/10), which is poised for time period victory among adults 18-49, and Lie to Me (#4: 3.6/ 5), which will be replaced in February with crime solver The Chicago Code. Last, and very least, were CW duo 90210 (#5: 1.6/ 2) and Gossip Girl (#5: 1.5/ 2). From an overnight standpoint, Lie to Me, 90210 and Gossip Girl are all “losers.” There is no getting around that.