Streaming Services' Secret Weapon for Keeping Subscribers: Kids Programs

Why platforms are wooing the youngest viewers

When HBO partnered with the studio behind Sesame Street in 2015 to relocate Bert and Ernie to the premium cable network, the plan raised some eyebrows. Why was HBO, famous for its decidedly kid-unfriendly programming like Game of Thrones, interested in a cast of colorful Muppets?

Four years later, that deal is looking better and better for HBO as the residents of Sesame Street prepare for another move.

The network’s parent company, WarnerMedia—now part of the telecom giant AT&T—is readying its HBO Max streaming service to rival Netflix for spring 2020.

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