Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
If it wasn’t hard enough getting consumers to subscribe to streaming services, it’s becoming even more difficult to keep them around. Churn rates in the streaming television world are going up, even as overall video consumption has increased, according to research firm Parks Associates.
Churn rates for OTT services were at a high of about 35% in the first quarter of 2019, an increase of 7 percentage points from the same time a year prior (28%), according to a new study published today.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in