Stellar Opening Tuesday for CBS

Wednesday, September 23, 2009
Prime-Time Metered Market Tuesday Ratings:

Stellar Opening Tuesday for CBS; Disappointing Jay Leno on NBC

National Ratings in Prime-Time:

Week of September 14, 2009

Ratings Box:
What’s Hot/What’s Not

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Stellar Opening Tuesday for CBS; Disappointing Jay Leno on NBC

Tuesday 9/22/09


CBS 11.1/18
ABC 8.9/14
NBC 4.5/ 7
Fox    4.0/ 6
CW    1.3/ 2

-Percent Change From the Year-Ago Evening (Tuesday, September 23, 2008):

CBS: +17, ABC: – 5, NBC: -17, CW: -35, Fox: -43
-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), Dancing With the Stars (ABC), The Good Wife (CBS)

-Yesterday’s Losers:

90210 (CW), Melrose Place (CW), The Jay Leno Show (NBC)

-Ratings Breakdown:

Dominant CBS had outstanding overnight results on this first Tuesday of the new season, with a first-place finish in every half-hour care of its combination of the season-premiere of red-hot NCIS (11.8 rating/19 share), the premiere of spin-off NCIS: Los Angeles (11.5/18) and the series-premiere of The Good Wife (10.2/17). Take a look at the three dramas versus the year-ago metered market time period averages and notice the growth for all three.

8:00 p.m.
9/23/08 – NCIS: 10.6/17
9/22/09 – NCIS: 11.8/19
Percent Change: +11
9:00 p.m.
9/23/08 – The Mentalist: 10.2/15

9/22/09 – NCIS: Los Angeles: 11.5/18

Percent Change: +13
10:00 p.m.
9/23/08 – Without a Trace: 7.7/12
9/22/09 – The Good Wife: 10.2/17
Percent Change: +32
Consider these three “winners” on CBS.

On ABC, another two-hour edition of Dancing With the Stars certainly did not disappoint with an average second-place 10.2/16 in the overnights from 8-10 p.m. But compared to the year-ago 9-11 p.m. telecast (11.8/18 on Sept. 23, 2008), this was a decline of 14 percent. Here is the half-hour breakdown:

8:00 p.m.: 9.4/15 (#2)
8:30 p.m.: 10.0/16 (#2)
9:00 p.m.: 10.6/16 (#2)
9:30 p.m.: 10.9/17 (#2)

How do you like that Kelly Osbourne? She can actually do something well and it was a blast seeing Ozzy and Sharon in the audience, wasn’t it? 


Dancing With the Stars led into the series-premiere of crime drama The Forgotten, which finished second at 10 p.m. in the overnights with a 6.2/11. Comparably, retention out of the 9:30 p.m. portion of Dancing With the Stars was a modest 57 percent. And The Forgotten dipped by 11 percent in the second half-hour (6.5/11 to 5.8/10), which is never a good sign. The good news, however: it beat NBC’s competing The Jay Leno Show. Keep reading. 


NBC opened the evening with week two of the new season of The Biggest Loser, which averaged a 4.3/7 in the overnights from 8-10 p.m. and built in every half-hour as follows:

The Biggest Loser (NBC)
8:00 p.m.: 3.8/ 6 (#3)
8:30 p.m.: 4.1/ 6 (#3)
9:00 p.m.: 4.4/ 7 (#3)
9:30 p.m.: 5.0/ 8 (#3)

The Biggest Loser, of course, always scores among adults 18-49. But compared to the year-ago telecast (4.7/ 7 on Sept. 23, 2008), this was a loss of nine percent. At 10 p.m. on NBC, the second Tuesday (and seventh telecast overall) of The Jay Leno Show finished third with a 4.8/ 8 in the overnights. Given the expected adult 18-49 erosion out of The Biggest Loser, this is a losing performance. As for the caliber of guests, what can you say when Pee Wee Herman is the main attraction? Speaking of Pee Wee, wouldn’t he be great as a guest star on The Big Bang Theory? 


Fox filled the night with back-to-back episodes of Hell’s Kitchen, which finished fourth overall in the overnights with an average 4.0/ 6 from 8-10 p.m. (but is expected to generate interest among adults 18-49). Take a look at the half-hour breakdown:

Hell’s Kitchen (Fox)
8:00 p.m.: 3.7/ 6 (#4)
8:30 p.m.: 3.9/ 6 (#4)
9:00 p.m.: 4.1/ 6 (#4)
9:30 p.m.: 4.4/ 7 (#4)

Last, and very least, was The CW’s combination of 90210 (1.4/ 2) and Melrose Place (1.3/ 2), which declined by an average of 35 percent from the year-ago combination of 90210 (2.4/ 4) and failed drama Privileged (1.7/ 2). When the overnights are down by this much, chances are there will also be deterioration among The CW’s target young female audience.