After tonight’s vice presidential debate ends, Starz will be making a political statement of its own.
The premium cable network has purchased its first-ever debate ad, to promote its limited series, The Spanish Princess, with a charged message aimed at viewers: “Fight Like a Woman.”
That’s the name of the spot and the tagline for the eight-episode second half of The Spanish Princess, which premieres Sunday on Starz.
The ad will air during post-debate coverage of tonight’s vice presidential debate between Vice President Mike Pence and Sen. Kamala Harris, on most of the major networks airing the telecast, including NBC, ABC, CBS, Fox, CNN, Fox News and MSNBC.
The Spanish Princess—which was the follow-up to 2013 miniseries The White Queen and 2017 limited series The White Princess—is based on Philippa Gregory’s novels The Constant Princess and The King’s Curse.
The spot focuses on Queen Catherine, played by Charlotte Hope. “You shall have your victory,” she tells her subjects, before leading the charge herself on the battlefield.
“I was a woman, fighting to protect our people … this is leadership,” she tells husband Henry VIII (played by Ruairi O’Connor) in another scene.
The spot is punctuated with title cards that seem to have a dual meaning in today’s political climate, where Harris would be the first female vice president if her running mate, former VP Joe Biden, is elected president: “Defy Tradition,” “Save Your Country” and “Fight Like a Woman.”
The ad, and “Fight Like a Woman” tagline, “is aptly timed following tonight’s debate to honor and celebrate all women who have pushed for change throughout history: from Catherine of Aragon who rode into battle while pregnant 500 years ago to those women who continue the fight today to break down barriers and change the world,” Alison Hoffman, Starz’s president of domestic networks, told Adweek. “Starz supports and shines a spotlight on history-making women who are driven by the fire in their bellies and encourages all women to use their voice to make history.”
The Spanish Princess, and its woman-centric tagline, is part of Starz’s strategy shift, unveiled last year, to building an international brand, and only making shows that appeal to a “premium female audience” worldwide, Starz president and CEO Jeffrey Hirsch said at the time.