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Ahead of its final season of flagship show Spartacus, Starz is trying something new: a vast suite of second-screen applications called The Battle for Nuceria—social-media based mini-games, content starring the show's actors, and "missions" that take the player all over the show's ancient-world setting. But it's the show's final season.
"I think, one, regardless of it being the last season, we want to reward the fans," said Kelly Bumann, svp of digital marketing for the network.
Increasingly, marketers are relying on involved fan service to get the word out about scripted shows; the best advertisement, after all, is a testimonial from your friends, and Starz has fed its fandom at Comicon and elsewhere as the series has gone through changes.
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