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Spot TV ad revenue soared 31.7 percent in third quarter to $4.1 billion on a 74.1 percent surge in automotive and a 688 percent increase in political, per a TVB analysis of Kantar Media data. The sector far outpaced other broadcast TV segments including network TV up 2.7 percent to $4.8 billion, syndication down 1.2 percent to just over $1 billion.
For the quarter, total broadcast TV grew 12.5 percent to $9.9 billion.
Year-to-date, spot TV is up 27 percent to nearly $11 billion network TV up 6.6
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