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Southwest Airlines is rolling out its second campaign of the pandemic, another sign that the Dallas-based airline is going against the grain of an industry that’s faced pandemic-induced decimation.
The “Wanna Get Away” campaign, released today, features two 30-second spots created with agency GSD&M. It’s familiar ground for the brand, which first rolled out “Wanna Get Away” in 1998; the latest iteration is expected to run for a least a month across primetime television such as live sporting events, in addition to connected TV and paid social.
Among
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