Solid Weekly Victory for CBS


Wednesday, January 26, 2011


Prime-Time Metered Market Tuesday Ratings:

CBS Leads Atypical Night of Programming

National Ratings in Prime-Time:

Week of January 17, 2011


On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:

Notes of Interest


TV Trivia Time:

A Double Wedding

Note: The Programming Insider will not be published tomorrow. See you back in New York on Friday.


Prime-Time Metered Market Tuesday Ratings:

CBS Leads Atypical Night of Programming


Tuesday 1/25/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



CBS   6.6/10
NBC 5.4/ 8
ABC 4.3/ 6
Fox    3.2/ 5
CW    1.6/ 2

-Note: The overnight comparisons to one year earlier are excluded due to President Obama’s address last night.


-Yesterday’s Winners:


-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW)


-Ratings Breakdown:

Due to President Obama’s State of the Union Address, all results in primetime are estimated.  With that in mind, CBS won the 8 p.m. hour in the overnights care of an encore telecast of NCIS at an 8.7 rating/13 share. Even non-original episodes of NCIS still pack the audience in. Next was an abbreviated one-hour version of NBC’s The Biggest Loser (5.5/ 8), which always resonates among adults 18-49, followed by a repeat of Fox’s Glee (3.8/ 6), a repeat of ABC’s on-the-fence No Ordinary Family (#4: 3.0/ 5), and One Tree Hill on The CW (1.6/ 2). Considering One Tree Hill faced three repeats, this overnight performance is clearly a “loser.”


The approximate one-hour State of the Address performed as followed from 9-10 p.m.


State of the Union Address

CBS: 6.1/ 9
NBC: 6.0/ 9
ABC: 5.7/ 9
Fox: 2.6/ 4

Combined, this is a 20.4 rating/31 share in the overnights for the four broadcast networks. But keep in mind, again, that anything of a live nature is always estimated. 


Over at The CW, freshman drama Hellcats moved into the Wednesday 9 p.m. hour with a 1.7/ 2, which was six percent above lead-in One Tree Hill. Let’s see what happens next week, of course, when Hellcats is facing regularly scheduled programming.


In the 10 p.m. half-hour was the response to President Obama’s speech as follows:


ABC: 5.7/ 9, CBS and NBC: 5.6/ 8 each


Filling the 10:30 p.m. half-hour was a repeat of The Big Bang Theory on CBS (4.4/ 7), continued news coverage on NBC (4.0/ 6), and a repeat of Cougar Town on ABC (2.6/ 4). As a reminder, all results from this evening are approximate.

Source: Nielsen Media Research data (R = repeat)

Week of January 17, 2011

It was a stellar across-the-board victory for CBS this week, and that comes as a result of the 54.85 million viewers who tuned-in to see the New York Jets at Pittsburgh on the AFC Championship on Sunday. The considerable double-digit percent losses for second-place Fox is a result the year-ago NFL Championship Game, but the network can breathe a sign of relief given the successful return of American Idol, now with judges Jennifer Lopez and Steven Tyler. Idol returned for season 10 on Wednesday, January 19 with 26.23 million viewers and a 9.7 rating/26 share among adults 18-49. While that did dip by about 10 percent from it’s year-ago season-opener, Idol is certainly still a mega-hit.


NBC and deteriorating ABC shared the No. 3 and 4 spots, respectively, followed by last-place The CW, which declined by margins of 27 to 50 percent in the five surveyed categories. 


In series-premiere news, Harry’s Law on NBC was amply sampled with a 16th place finish overall in total viewers (11.07 million) in the 10 p.m. Monday hour (and it held its own in week two). But the demo finish among adults 18-49 tied at No. 34 with a 2.2 rating/6 share. Comparably, Harry’s Law built from recently introduced lead-in The Cape (Viewers: 6.22 million; A18-49: 1.8/ 4 at 9 p.m.) by 4.85 million viewers and 22 percent in the demo.