Solid Start for CBS’ Survivor: Tocatins

THE PROGRAMMING INSIDER
Friday, February 13, 2009
  
CBS Wins; Solid Start for Survivor: Tocatins
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

It’s Friday the 13th!

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Note: The Programming Insider will not be published on Monday in observance of President’s Day. See you back on Tuesday, Feb. 17.

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Prime-Time Metered Market Thursday Ratings:
CBS Wins; Solid Start for Survivor: Tocatins
 
Thursday 2/12/09
 

               HH
          Rtg/Shr

CBS   8.5/14

ABC 7.8/13
NBC 4.4/ 7

Fox    3.2/ 5

CW    1.7/ 3

 
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-Percent Change From the Year-Ago Evening (Thursday, Feb. 14, 2008):

ABC: +30, CBS: +18, Fox: – 3, NBC: -27, CW: -29

   
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Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, February 12, 2009.   

 
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-Yesterday’s Winners:

Survivor: Tocatins (CBS), CSI (CBS), Grey’s Anatomy (ABC), Private Practice (ABC)

 
-Honorable Mention:
The Office (NBC)
 
-Keep a Positive Adult 18-49 Eye On:
30 Rock (NBC)
 

-Yesterday’s Losers (excluding repeats):

My Name is Earl (NBC), Kath & Kim (NBC), The 40th Annual NAACP Awards (Fox)

 
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-Ratings Breakdown:

CBS led this second Thursday of February in the overnights, beating second-place ABC by nine percent. But ABC could ultimately lead the evening among adults 18-49. A distant third overall in the metered markets was NBC, followed by Fox and a night of repeats on the CW.

 

The latest edition of CBS’ long-running Survivor franchise, Tocatins – The Brazilian Highlands, opened with a 7.5 rating/12 share in the overnights from 8-9 p.m. Comparably, that was equal to the season-premiere of the Gabon edition last fall (7.5/12 on Sept. 25, 2008) and just five percent below the Micronesia premiere on Feb. 7, 2008 (7.9/12). Amazingly, this is the 18th edition of Survivor. 

 

Second in the metered markets in the 8 p.m. hour was ABC’s hiatus bound Ugly Betty (5.5/ 9), followed by NBC’s My Name is Earl (4.2/ 7) and the canceled Kath & Kim (3.4/ 5). Coming up on ABC in the time period on March 26 is new sitcom In the Motherhood and the returning Samantha Who? Ugly Betty will be returning later in the season.

 

Annual special The 40th Annual NAACP Awards was a lackluster option on Fox, meanwhile, at a mere 3.2/ 5 in the overnights from 8-10 p.m. And the CW was in repeats last night with aging core favorites Smallville (#5: 2.0/ 3) and Supernatural (#5: 1.5/ 2).

 

Despite the absence of William Petersen, CBS’ veteran CSI remains the show to beat in the overnights at 9 p.m., with a 10.7/16. Grey’s Anatomy on ABC, which will likely win the hour among adults 18-49, was second with a 9.3/14 (and once again featured a crossover episode with lead-out spin-off Private Practice). Over at NBC was The Office (#3: 5.0/ 8), which always delivers among adults 18-49 (and built from lead-in Kath & Kim by 47 percent), and 30 Rock (4.6/ 7). Personally speaking, I think last night’s episode of 30 Rock was the best I have ever seen. One week it is good, the next it is bad…that’s the ongoing pattern. We’ll see next week. 

 

ABC’s Private Practice benefited by another crossover from Grey’s Anatomy, with a dominant 8.8/15 at 10 p.m. Retention out of the second half of Grey’s Anatomy (9.4/14 at 9:30 p.m.) was rock solid at 94 percent. Second was also hiatus bound Eleventh Hour on CBS (7.3/12), followed by NBC’s soon-to-conclude ER (4.8/ 8), which should have ended three seasons ago. Coming up on CBS in April: murder mystery Harper’s Island.

 

Source: Nielsen Media Research data

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Ratings Box:
What’s Hot/What’s Not
 
-Lost Leads Web Viewership in December:

Nielsen has unveiled its initial set of online viewing results based on individual shows watched on network web sites, and ABC’s Lost leads the pack in December 2008. It averaged 1.42 million unique viewers for the month. Second was NBC’s veteran Saturday Night Live at 1.11 million unique viewers, followed by Grey’s Anatomy on ABC at 879,000. Here are the top 10 online broadcast entertainment programs for December 2008 ranked by unique viewers: