Solid Sampling for NBC’s The Marriage Ref


THE PROGRAMMING INSIDER

Monday, March 1, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Switching Networks
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Prime-Time Ratings:

Weekend Highlights

 
Friday 2/26/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.1/ 5
ABC 2.3/ 4
Fox     1.9/ 3
CW    1.2/ 2
 

-Total Viewers:

NBC: 23.47 million, CBS: 4.63, ABC: 3.48, Fox: 2.87, CW: 2.07

 

-Adults 18-49:

NBC: 6.1 rating/19 share, ABC: 1.2/ 4, CBS: 1.1/ 3, CW: 0.9/ 3, Fox: 0.8/ 3

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

2010 Winter Olympics (NBC)

 

-Not One of The CW’s Early Renewals:

Smallville (CW)
 

-Friday’s Losers (excluding repeats):
Movie: Blades of Glory (ABC), The 41st Annual NAACP Awards (Fox), 20/20 (ABC)

 
———-
 
-Ratings Breakdown:

It was another easy Friday victory for the home of The Vancouver Olympic Winter Games, NBC, which averaged a hefty 23.47 million viewers and a 6.1 rating/19 share among adults 18-49 in prime-time. No competing network came even close. Here is the half-hour breakdown:

 

The Vancouver Olympic Winter Games

8:00 p.m. – Viewers: 17.75 million (#1), A18-49: 3.9/13 (#1)

8:30 p.m. – Viewers: 21.39 million (#1), A18-49: 5.1/16 (#1)

9:00 p.m. – Viewers: 25.54 million (#1), A18-49: 6.4/20 (#1)

9:30 p.m. – Viewers: 26.66 million (#1), A18-49: 7.0/20 (#1)

10:00 p.m. – Viewers: 27.74 million (#1), A18-49: 7.8/23 (#1)

10:30 p.m. – Viewers: 21.75 million (#1), A18-49: 6.2/19 (#1)

 

On that note, repeats of CBS’ Ghost Whisperer (Viewers: #2, 5.11 million; A18-49: #2t, 1.2/ 4), Medium (Viewers: #2, 4.08 million; A18-49: #3, 1.0/ 3) and Numb3rs (Viewers: #2, 4.70 million; A18-49: #3, 1.0/ 3) resulted in a distant second-place finish overall in total viewers and third-place ranking among adults 18-49. Chances are the Eye net will be revamping Friday next season. Just the opposite — third overall in total viewers and second in the demo — was ABC’s line-up of generic Will Ferrell theatrical Blades of Glory (Viewers: #3, 3.24 million; A18-49: #3, 1.2/ 4 from 8-10 p.m.) and veteran 20/20 (Viewers: #3, 3.95 million; A18-49: #2, 1.1/ 3 at 10 p.m.), which has never been the same since Barbara Walters exited. 

 

The CW finished fifth overall for the evening in total viewers, but fourth ahead of Fox among adults 18-49 care of two episodes (original and repeat) of Smallville as follows:

 
Smallville (CW)

8:00 p.m. Original – Viewers: 2.53 million (#5), A18-49: 1.1/ 4 (#4)

9:00 p.m. Repeat – Viewers: 1.60 million (#5), A18-49: 0.7/ 2 (#5)
 

Over at Fox, particularly lackluster The 41st Annual NAACP Awards came in fourth overall in total viewers (2.87 million) and fifth in the demo (1.0/ 3) from 8-10 p.m. One year earlier, the 41st Annual NAACP Awards (on Thursday, Feb. 12, 2009) was stronger at 4.20 million viewers and a 1.4/ 4 among adults 18-49, based on the final nationals.

 
Source: Nielsen Media Research data
 
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Saturday 2/27/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 11.3/20
Fox     3.3/ 6
CBS    3.0/ 5

ABC   2.4/ 4

 
-Total Viewers:

NBC: 19.73 million, Fox: 5.61, CBS: 4.54, ABC: 3.89

 
-Adults 18-49:

NBC: 4.5 rating/14 share, Fox: 1.8/ 6, ABC: 1.4/ 4, CBS: 1.0/ 3

 
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-Saturday’s Winners:

2010 Winter Olympics (NBC)

 

-Saturday’s Losers (excluding repeats):

Outside of typical results for Fox’s Cops and America’s Most Wanted, it was all about The Winter Olympics on Saturday.