Solid Return for ABC’s Lost


Wednesday, February 3, 2010
 
Prime-Time Metered Market Tuesday Ratings:

Solid Return for Lost; Positive Results for The Big 4 Nets

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Old Hollywood Meets Falcon Crest

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Prime-Time Metered Market Tuesday Ratings:
Solid Return for Lost; Positive Results for The Big 4 Nets
 
Tuesday 2/02/10

Note: Birmingham is excluded from the following averages.

 

              HH
          Rtg/Shr

CBS 10.7/16
Fox   10.6/15
ABC   7.8/12
NBC   5.2/ 8
CW     0.6/ 1
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-Percent Change From the Year-Ago Evening (Tuesday, February 3, 2009):

ABC: +117, CBS: +22, Fox: – 4, NBC: -15, CW: -62

 
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-Yesterday’s Winners:
American Idol (Fox), NCIS (CBS), NCIS: Los Angeles (CBS), Lost (ABC), The Good Wife (CBS)

 

-Honorable Mention:

The Biggest Loser (NBC)

 

-Yesterday’s Losers (excluding repeats):

As long as The CW remains in Tuesday repeats, nothing.

 
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-Ratings Breakdown:

Excluding The CW, which continues to air encores, there was good news aplenty for the Big 4 networks on this first Tuesday in February. Dominant CBS inched past Fox by one-tenth of a rating point in the overnights with its line-up of blockbuster NCIS (#2: 12.2 rating/18 share), successful spin-off NCIS: Los Angeles (#1: 10.9/16) and bona fide keeper The Good Wife (#1: 9.2/15). Fox, which will no doubt dominate the evening among adults 18-49, opened with rock-solid American Idol (#1: 15.1/22), followed the new season of Kitchen Nightmares at a fourth-place 6.0/ 9. Comparably, retention for Kitchen Nightmares out of the second half of lead-in American Idol (15.7/23 at 8:30 p.m.) was only 38 percent.

 

In season-premiere news, two episodes of the final season of ABC’s Lost were on the map with a second-place finish in both the 9 p.m. (8.5/13) and 10 p.m. (7.9/13) hours. Take a look at the half-hour breakdown:

 

Lost (ABC)

9:00 p.m.: 8.6/13 (#2)

9:30 p.m.: 8.3/12 (#2)

10:00 p.m.: 7.9/12 (#2)

10:30 p.m.: 7.8/13 (#2)

 

Compared to the two-hour year-ago season opener on Wednesday, Jan. 21, 2009 (6.7/10 from 9-11 p.m.) this was an increase of a noticeable 22 percent. Based on this growth, you can anticipate in the vicinity of 14 million viewers and a 6-rating among adults 18-49 for the return of Lost. The fast affiliate results will, of course, be posted at PIFeedback by approximately 12 p.m. ET.

 

Earlier in the evening on ABC was clips show Lost: The Final Chapter at a third-place 7.2/10 in the overnights from 8-9 p.m. 

 

Over at NBC, a one-hour repeat of one the network’s few hits, The Biggest Loser, finished fourth at 8 p.m., with a 3.3/ 5 in the overnights. That led into the two-hour original edition at a 6.2/ 9 from 9-11 p.m., with a consistent performance in every half hour as follows:

 

The Biggest Loser (NBC)

9:00 p.m.: 6.1/ 9 (#4)

9:30 p.m.: 6.2/ 9 (#3)

10:00 p.m.: 6.1/ 9 (#3)

10:30 p.m.: 6.3/10 (#3)

 

Considering the severity of the competition, The Biggest Loser is worthy of “honorable mention.”

 

The CW capped off this busy Wednesday with repeats of 90210 (#5: 0.7/ 1) and Melrose Place (#5: 0.5/ 1). At present, there is no news on when these dramas will be returning with original episodes.

 

Source: Nielsen Media Research data (R = repeat)

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National Ratings in Prime-Time:

Week of January 25, 2010
 

Led by The 52nd Annual Grammy Awards, which rose to its best ratings in six years, CBS finished this final week in January as the most-watched network, with a first-place finish in households and adults 25-54. Compared to one year earlier, growth for the Eye net was as much as 79 percent among adults 18-34. The home of American Idol, Fox, still managed to win the week in both adults 18-49 and adults 18-34, but year-to-year the network was down by margins of 14 to 21 percent. Keep in mind that the year-ago week featured The Super Bowl on NBC, hence the significant erosion for this week’s wilted No. 4 Peacock net.