Solid Opening for New Season of Survivor


Friday, February 12, 2010
 
Prime-Time Metered Market Thursday Ratings:

Strong Start for the New Season of CBS’ Survivor  

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Helping Oscar
 ______________________________________________________________________

Note: The Programming Insider will not be published on Monday in observance of President’s Day. you back on Tuesday, Feb. 16.

________________________________________________________________
 
Prime-Time Metered Market Thursday Ratings:

Strong Start for the New Season of CBS’ Survivor 

    
Thursday 2/11/10
 

              HH
          Rtg/Shr

CBS   9.1/14
ABC 6.6/10
Fox    4.1/ 6
NBC 3.9/ 6
CW    2.3/ 3
 
———-
 

-Percent Change From the Year-Ago Evening (Thursday, February 12, 2009):

CW: +35, Fox: +28, CBS: + 7, NBC: -11, ABC: -15

   
———-
 
-Yesterday’s Winners:

Survivor: Heroes vs. Villains (CBS), Grey’s Anatomy (ABC), The Office (NBC), The Mentalist (CBS)

 
-Honorable Mention:
Bones (Fox), The Vampire Diaries (CW)
 
-Yesterday’s Losers (excluding repeats):

Community (NBC), Parks and Recreation (NBC), The Deep End (ABC), Past Life (Fox)

 
———-
 
-Ratings Breakdown:

CBS led the overnight troops on this second Thursday in February, with a 38 percent advantage over second-place ABC. In the distant No. 3 spot was Fox, followed by NBC and The CW.

 

In season-premiere news, the expanded two-hour 20th edition of Survivor, themed Heroes vs. Villains, opened with a very healthy 8.5 rating/13 share from 8-10 p.m., performing by half-hour as follows:

 
Survivor: Heroes vs. Villains (CBS)
8:00 p.m.: 8.5/13 (#1)
8:30 p.m.: 8.7/13 (#1)
9:00 p.m.: 8.5/13 (#2)
9:30 p.m.: 8.2/12 (#2)
 

Comparably, this built over the year-ago season-opening installment of Survivor: Tocatins (7.5/12 on Feb. 12, 2009) by 13 percent. As for the show itself, I personally think this was the best kick-off of any season of Survivor to-date. Go heroes!

 

Leading out of Survivor was The Mentalist, which won the 10 p.m. hour in the overnights with a solid 10.5/17. As usual, The Mentalist was the highest rated show of the evening.

 

Over at ABC, recently introduced older-skewing drama The Deep End seems to have settled in, and that is not a good thing, with a third-place 4.2/ 7 in the overnights at 8 p.m. Next was soapy Grey’s Anatomy at a dominant 9.2/14 at 9 p.m., followed by spin-off Private Practice at a second place 6.4/10 at 10 p.m. Although competing The Mentalist outdelivered Private Practice by a hefty 64 percent, results among adults 18-49 could be neck-and-neck.

 

In time period premiere news, Fox drama Past Life disappointed at 9 p.m., with a distant fourth-place 3.1/ 5. Comparably, retention out of a repeat of lead-in Bones (#2: 5.1/ 8 at 8 p.m.) was just 61 percent. One week earlier, the winter season-finale of former 9 p.m. occupant Fringe scored a beefier 4.6/ 7.

 

NBC’s Thursday bright spot remains The Office, which built from lead-in Parks and Recreation (#4: 3.7/ 6 at 8:30 p.m.) by 57 percent, with a third-place 5.8/ 9 at 9 p.m. Considering The Office always scores among adults 18-49, this is a “winning” performance. As for Kathy Bates, my crystal ball tells me an Emmy nomination will come calling as Outstanding Guest Actress in a Comedy. 

 

Earlier in the evening on NBC was on-the-fence Community at a fourth-place 3.7/ 6 at 8 p.m. 30 Rock led out of The Office with a third-place 4.8/ 7  at 9:30 p.m. (17 percent below The Office), followed by back-to-back repeats of The Office at an average 2.5/ 4 from 10-11 p.m. Does anyone even notice, or care, that The Jay Leno Show is gone?

 

The CW capped off the night with its combination of The Vampire Diaries (#5: 2.7/ 4), the most-watched scripted series on the network, and Supernatural (#5: 1.9/ 3), which would be a good match with Smallville next season should the network care to beef up Friday. With The Vampire Diaries a success, my suggestion would be to try something new in the Thursday 9 p.m. time period next season.