Soft New First-Run Syndicated Results

THE PROGRAMMING INSIDER

Wednesday, September 15, 2010

 

Prime-Time Metered Market Tuesday Ratings:

America’s Got Talent Lifts NBC to Victory, Soft CW Season-Openers

 
National Ratings in Prime-Time:

Week of September 6, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

There’s a New Girl in Town
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Prime-Time Metered Market Tuesday Ratings:
America’s Got Talent Lifts NBC to Victory, Soft CW Season-Openers

 

Tuesday 9/14/10

 

              HH
          Rtg/Shr

NBC 6.5/11
CBS   4.7/ 8
ABC 3.6/ 6
Fox    3.2/ 5
CW    1.4/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, September 15, 2009):

Fox: +19, ABC: + 6, NBC: – 2, CW: – 7, CBS: -15
 
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-Number of Days Until Start of 2010-11 Season: 5

 
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-Yesterday’s Winners:

America’s Got Talent (NBC)
 

-Keep a Positive Eye On:

Parenthood (NBC)
 
-Weak:

One Tree Hill (CW)

 

-Yesterday’s Losers (excluding repeats):

Life Unexpected (CW), Fashion’s Night Out (CBS), Final Witness (ABC)

 
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-Ratings Breakdown:
NBC led this final Tuesday of the 2009-10 season in the overnights, beating No. 2 CBS by a hefty 38 percent. Next was ABC, followed by Fox and the CW, which featured the season-opening episodes of serials One Tree Hill and Life Unexpected.

 

NBC game show Minute to Win It opened the evening with a third-place 4.3 rating/8 share in the overnights at 8 p.m., which is poised for a second-place time period finish among adults 18-49 (behind ABC’s Wipeout). Next was summer favorite America’s Got Talent (#1: 9.7/15 at 9 p.m. — tops for the evening), which concludes the season tonight, followed by the second season-premiere of drama Parenthood at a dominant 5.6/10 at 10 p.m. While you could say that retention for Parenthood out of the 9:30 p.m. portion of lead-in America’s Got Talent (10.2/16) was weak at 55 percent, comparably this was up by 33 percent from the season-finale on May 25. And Parenthood is the show to beat next season in the time period demographically. 

 

Over at The CW, the eighth season-premiere of One Tree Hill (yes…season eight!) kicked-off with a last-place 1.7/ 3 in the overnights at 8 p.m. As weak as that sounds, and I do not think One Tree Hill should be anchoring Tuesday for The CW, it was up by six percent in the overnights from the 7th season-opener on Monday, Sept. 14, 2009 (1.6/ 3). Next was the second-season premiere of critical favorite Life Unexpected, which took a hit opposite America’s Got Talent at a very last-place 1.2/ 2 at 9 p.m. Comparably, Life Unexpected debuted on The CW with a 2.1/ 3 in the overnights (out of One Tree Hill) on Monday, Jan. 18, 2010. From a ratings perspective, Life Unexpected is, unfortunately, a “loser.”

 

Over at CBS, repeats of older-skewing NCIS (#1: 6.6/11) and spin-off NCIS: Los Angeles (#2: 5.3/ 8) from 8-10 p.m. led into the second annual Fashion’s Night Out at a very unfashionable (and embarrassing) last-place 2.3/ 4 in the overnights at 10 p.m.

 

Elsewhere, two episodes of ABC’s Wipeout (including the season-finale at 9 p.m.) fared as follows from 8-10 p.m.

 
Wipeout (ABC)

8:00 p.m.: 4.5/ 8 (#2)

9:00 p.m.: 3.3/ 5 (#3t)

 

Also facing America’s Got Talent, Wipeout sunk to a season-low at 9 p.m. Capping off the evening for ABC was Final Witness, which dramatizes real life crimes, at a second-place 3.0/ 5 at 10 p.m.

 

Fox populated the evening with two repeat episodes of Glee at an average 3.2/ 5 from 8-10 p.m. Glee, of course, opens season two next Tuesday, Sept. 21 at 8 p.m. ET.

 

As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded in red), followed by the odds of survival for the new series.