Sluggish Results in the Thursday Overnights

Friday, September 3, 2010
Prime-Time Metered Market Thursday Ratings:
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Note: The Programming Insider will not be published on Monday, September 6 in honor of Labor Day. But the fast affiliate rating results will be available at See you back on Tuesday,

Prime-Time Metered Market Thursday Ratings:
Sluggish Overall Results Leading into Holiday Weekend
Thursday 9/02/10


CBS   4.1/ 8
ABC 3.3/ 6
NBC 2.4/ 4
Fox    2.3/ 4

CW   0.8/ 1


-Percent Change From the Year-Ago Evening (Thursday, September 3, 2009):

ABC: +50, NBC: -11, Fox: -12, CBS: -15, CW: -20

-Percent of Schedule in Repeats: 77
-Number of Days Until Start of the 2010-11 Season: 17
-Yesterday’s Winners:
Big Brother (CBS), The Mentalist R (CBS)

-Yesterday’s Losers (excluding repeats):

NightlinePrime: Secrets of Your Mind: Why We Do What We Do (ABC)

-Ratings Breakdown:

With the holiday weekend looming, the networks were below-average on this first Thursday in September. CBS finished No. 1 in the overnights, beating second-place ABC by 24 percent. Next was NBC, followed by ABC and, of course, The CW. Keep in mind that more than three-quarters of the schedule was in repeats.


Summer favorite Big Brother on CBS won the 8 p.m. hour, with a 4.3 rating/9 share in the overnights. Comparably, that was up by 13 percent from the year-ago evening (3.8/ 7 on Sept. 3, 2009). All I can say is…so long, Ragan! Next on CBS were repeats of CSI (#1t: 3.5/ 7) and The Mentalist (#1: 5.0/ 9) from 9-11 p.m. As I have said in the past, I predict that CSI and The Mentalist will flip time periods by midseason.


ABC opened the evening with a repeat of Wipeout (#2: 3.5/ 6 at 8 p.m.), followed by a series-low for already renewed Rookie Blue at 9 p.m. (#1t, 3.5/ 6) and week three of NightlinePrime: Secrets of Your Mind: Why We Do What We Do, which finished last at 10 p.m. with a 2.9/ 5. And that was opposite two repeats. Note to ABC: enough with all these summer newsmagazines.


Elsewhere, and there was not much, NBC populated the evening with repeats of Community (#4: 2.0/ 3), 30 Rock (#4: 2.0/ 3), The Office (#3: 2.3/ 4), another episode of Community (#3: 1.8/ 3) and Law & Order: SVU (#2: 3.1/ 6). Worth repeating: Community is not a strong enough sitcom to still be anchoring Thursday. Fox aired repeats of Bones (#3: 2.9/ 5) and Fringe (#4: 1.8/ 3). And The CW capped off the sluggish night with encore telecasts of The Vampire Diaries (#5: 1.1/ 2) and 90210 (#5: 0.5/ 1), which is not worthy of its upcoming third season on Monday.


As a reminder, here is what you will be seeing on the broadcast networks on Thursday this fall (with new shows in caps and bolded), followed by the odds of survival for the new series:

 8:00 p.m.: MY GENERATION
 9:00 p.m.: Grey’s Anatomy
10:00 p.m.: Private Practice

 8:00 p.m.: The Big Bang Theory (new day and time)

 8:30 p.m.: $#*! MY DAD SAYS
 9:00 p.m.: CSI
10:00 p.m.: The Mentalist
 8:00 p.m.: Community
 8:30 p.m.: 30 Rock (new time)
 9:00 p.m.: The Office
 9:30 p.m.: OUTSOURCED

10:00 p.m.: The Apprentice (new day and time)

 8:00 p.m.: Bones
 9:00 p.m.: Fringe
 8:00 p.m.: The Vampire Diaries 
 9:00 p.m.: NIKITA

Odds of Survivor for the New Shows (based on 1-1, the best, to 10-1, the worst):

Nikita (CW): 4-1
Outsourced (NBC): 5-1
$#*! My Dad Says (CBS): 5-1
My Generation (ABC): 10-1
Source: Nielsen Media Research data (R = repeat)

Ratings Box:

-Late Night Update:

Based on the Live Plus Same Day ratings for the week of August 27, ABC’s Nightline was the most-watched late night franchise, but encore telecasts of NBC’s The Tonight Show with Jay Leno outdelivered CBS’ competing The Late Show with David Letterman in adults 18-49. NBC’s Late Night with Jimmy Fallon and CBS’ Late Late Show with Craig Ferguson were in repeats at 12:35 a.m., as was Jimmy Kimmel Live on ABC one half-hour earlier. Here are the results: