Ski Channel Reach Snowballs with Comcast Deal

Comcast has added Ski Channel to its video-on-demand lineup, a development that puts the 18-month-old service in some 43 million households.
Per terms of the agreement, Comcast will provide its digital-video subscribers access to Ski Channel’s original VOD programming, which includes instructional video, travel shorts and movies by iconic alpine filmmaker Warren Miller.
With the new distribution deal in place, Ski Channel now reaches a number of endemic geographical regions, including: Denver, Salt Lake City and Northern California. The VOD service is also new to areas that over-index on skiing enthusiasts, such as Boston and Chicago.
“Our deal with Comcast enables us to reach skiers and snow sports enthusiasts in destination ski areas, local ski feeder markets, and ski destination feeder markets,” said Ski Channel president and CEO Steve Bellamy. “The fact that they are innovative and on the cutting edge of advanced television technology enhances the partnership value proposition immensely for us.”
As recently as November 2009, Ski Channel’s footprint was about half its current size, as the service was available in just 21 million homes.
Per MagnaGlobal estimates, the number of U.S. households with VOD access will climb to 52.2 million by the end of the year, up 10 percent from 47.4 million in 2009.
Bellamy also announced that Ski Channel is developing a slate of original movies that will debut as part of a grass-roots October tour of ski clubs and retail outlets. Among those who will be featured in the series are U.S. Olympians Bode Miller and Lindsey Vonn.
After the tour has run its course, the films will be available via Ski Channel.