Singular Markets to Happily Unmarried

LOS ANGELES An upscale magazine targeting the southern California’s happily unmarried, called Singular, hit news stands yesterday here, said Richard Blackledge, the associate publisher in charge of advertising.

Blackledge, whose background includes a number of U.K. titles and Biodiesel magazine, says Singular attempts to “identify a new demographic. More and more people are staying single and are comfortable with that.” He added that in the Los Angeles area in particular that trendis pronounced, with 54 percent single in the peak earning years from 30 to 55.

Despite a challenging environment for magazine publishers everywhere, Blackledge said that first advertisers