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The good news: The hardworking folks at Zambia Tourism have decided they need a new tagline that’ll get people to come and visit. The bad news: The new tagline still has to be about Zambia.
Apparently, some recent marketing research came back suggesting that the old tagline—“Zambia, the real Africa”—just wasn’t cutting it anymore. We’re just guessing, but the trouble might have been that the “real Africa,” in Zambia’s case, didn’t just mean glossy-brochure stuff like wild elephant safaris and Victoria Falls, but other noisome tidbits like police brutality, underage marriage and drug-resistant TB.
Suffice
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