Shared Leadership in Summer Primetime

THE PROGRAMMING INSIDERWednesday, August 25, 2010 Prime-Time Metered Market Tuesday Ratings:America’s Got Talent Ignites NBC to More Victory National Ratings in Prime-Time:Week of August 16, 2010 Ratings Box:What’s Hot/What’s Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time: A Slimy Question ________________________________________________________________________________ Prime-Time Metered Market Tuesday Ratings:America’s Got Talent Ignites NBC to More Victory Tuesday 8/24/10 HH Rtg/Shr NBC 5.9/10CBS 4.7/ 8ABC 3.3/ 5Fox 2.7/ 4CW 0.6/ 1 ---------- -Note: Comparisons to the year-ago evening are not available. ---------- -Yesterday’s Winners:NCIS R (CBS), Wipeout (ABC), America’s Got Talent (NBC) -Yesterday’s Losers (excluding repeats):Shaq vs. (ABC) ---------- -Ratings Breakdown:It was another Tuesday of metered market victory for NBC thanks to America’s Got Talent, which outdelivered a night of repeats on second-place CBS by an average of 25 percent. ABC finished third in the overnights, but will get a lift in the young demos thanks to Wipeout, followed by Fox and The CW. America’s Got Talent was the top-rated show of the evening, with a 6.9 rating/11 share from 9-11 p.m. and the half-hour breakdown as follows: America’s Got Talent (NBC) 9:00 p.m.: 7.0/11 (#1) 9:30 p.m.: 7.0/11 (#1)10:00 p.m.: 7.0/11 (#1)10:30 p.m.: 6.5/11 (#1) Earlier in the evening on NBC was game show Minute to Win It at a third-place 3.9/ 7 at 8 p.m. As reported yesterday, NBC just re-upped Minute to Win It for 24 additional episodes. CBS populated the night with encore telecasts of NCIS (#1: 6.0/10), spin-off NCIS: Los Angeles (#2: 4.6/ 7) and multi Emmy nominated (but older-skewing) The Good Wife (#2: 3.7/ 6), which will all remain intact on Tuesdays next season. Over at ABC, summer favorite Wipeout finished second at 8 p.m. in the overnights, with a 4.5/ 8. But that should be more than enough to win the time period among adults 18-49. Next on ABC was Shaq Vs. (#3t, 2.7/ 4), which dipped by 40 percent out of Wipeout, followed by a repeat of non-scripted Primetime: What Would You Do? at a last-place 2.6/ 7 at 10 p.m. Elsewhere, Fox aired back-to-back repeats of Glee (#4: avg. 2.7/ 4 from 8-10 p.m.), and The CW encore telecasts of Plain Jan (#5: 0.8/ 1) and Life Unexpected (#5: 0.5/ 1). As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded in red), followed by the odds of survival for the new series. ABC 8:00 p.m.: NO ORDINARY FAMILY 9:00 p.m.: Dancing With the Stars (new time)10:00 p.m.: DETROIT 1-8-7 CBS 8:00 p.m.: NCIS 9:00 p.m.: NCIS: Los Angeles10:00 p.m.: The Good Wife NBC 8:00 p.m.: The Biggest Loser (two hours)10:00 p.m.: Parenthood Fox 8:00 p.m. Glee (new time) 9:00 p.m.: RAISING HOPE 9:30 p.m.: RUNNING WILDE CW 8:00 p.m.: One Tree Hill (new day) 9:00 p.m. Life Unexpected (new day) Odds of Survivor for the New Shows (based on 1-1 to 10-1): No Ordinary Family (ABC): 8-1Detroit 1-8-7 (ABC): 4-1Raising Hope (Fox): 10-1Running Wilde (Fox): 10-1 Source: Nielsen Media Research data (R = repeat) National Ratings in Prime-Time:Week of August 16, 2010 Three networks dominated the week of August 16, with CBS first in households and total viewers, Fox No. 1 in adults 18-49 and adults 18-34, and NBC the top-pick among adults 25-54. CBS has extended its viewer winning streak to nine consecutive weeks, with the three weekly editions of summer favorite Big Brother ranking in the top 10 in both adults 18-49 and adults 25-54. Did you hear that, Allison Grodner? Elsewhere, ABC and NBC finished on the year-to-year plus side, with Pre-Season Football on Sunday (Minnesota at San Francisco) and ongoing America’s Got Talent beneficial to NBC (see rankings below), and ABC building its young adult audience for the 14th consecutive week. Although CBS was close to year-ago levels, both Fox and The CW posted noticeable losses demographically. Before you look at the overall lackluster results (dominant CBS only averaged just over 6-million viewers), keep in mind that the official start of the 2010-11 season is now only 26 days away. What follows are the final national ratings for the week of August 16, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the original series scorecard, the top 20 rated programs of the week, and the top rated networks on basic cable. -Households:CBS: 3.9 rating/7 share (+ 3), NBC: 3.6/ 7 (no change), ABC: 3.1/ 6 (+ 7), Fox: 2.9/ 5 (- 9), CW: 0.7/ 1 (no change) -Total Viewers: CBS: 6.09 million (+ 5), NBC: 5.70 (+ 3), ABC: 5.04 (+12), Fox: 4.62 (-10), CW: 1.05 (- 5) -Adults 18-49:Fox: 1.7 rating/6 share (-15), NBC: 1.6/ 5 (+ 7), ABC: 1.5/ 5 (+25), CBS: 1.4/ 5 (- 7), CW: 0.4/ 1 (no change) -Adults 25-54:NBC: 2.0/ 6 (+11), ABC: 1.9/ 6 (+27), CBS: 1.9/ 6 (- 5), Fox: 1.9/ 6 (-10), CW: 0.4/ 1 (-20) -Adults 18-34:Fox: 1.6/ 6 (-11), NBC: 1.3/ 5 (+18), ABC: 1.2/ 4 (+33), CBS: 1.0/ 4 (no change), CW: 0.4/ 1 (-20) -------------------- New Summer Series Scorecard (in order of total viewers): America’s Got Talent (NBC) – Wednesday 9 p.m.Viewers: 10.30 million (#2), A18-49: 2.6/ 8 (#4t) America’s Got Talent (NBC) – Tuesday 9 p.m.Viewers: 10.19 million (#3), A18-49: 2.9/ 8 (#3) Wipeout (ABC) – Tuesday 8 p.m.Viewers: 8.98 million (#4), A18-49: 3.1/10 (#2) Big Brother (CBS) – Sunday 8 p.m.Viewers: 7.73 million (#9), A18-49: 2.6/ 8 (#4t) Big Brother (CBS) – Wednesday 8 p.m.Viewers: 7.61 million (#11), A18-49: 2.6/ 9 (#4t) Big Brother (CBS) – Thursday 8 p.m.Viewers: 7.55 million (#12), A18-49: 2.5/ 9 (#7t) Rookie Blue (ABC) – Thursday 9 p.m.Viewers: 6.38 million (#17), A18-49: 1.6/ 5 (#26t) Minute to Win It (NBC) – Wednesday 9 p.m.Viewers: 5.65 million (#21), A18-49: 1.6/ 5 (#26t) Bachelor Pad (ABC) – Monday 8 p.m.Viewers: 5.46 million (#24), A18-49: 1.9/ 6 (#14t) Masterchef (Fox) – Wednesday 8 p.m.Viewers: 5.03 million (#35), A18-49: 2.1/ 7 (#12t) Shaq Vs. (ABC) – Tuesday 9 p.m.Viewers: 4.82 million (#42), A18-49: 1.9/ 6 (#14t) Dating in the Dark (ABC) – Monday 10 p.m.Viewers: 3.69 million (#61), A18-49: 1.5/ 4 (#29t) The Gates (ABC) – Sunday 10 p.m.Viewers: 2.88 million (#72), A18-49: 0.9/ 3 (#68t) Persons Unknown (NBC) – Saturday 8 p.m.Viewers: 1.33 million (#81), A18-49: 0.3/ 1 (#87t) Plain Jane (CW) – Wednesday 9 p.m.Viewers: 1.32 million (#82), A18-49: 0.5/ 1 (#80) 18 To Life (CW) – Tuesday 9 p.m.Viewers: 750,000 million (#88), A18-49: 0.3/ 1 (#87t) 18 To Life (CW) – Tuesday 9:30 p.m.Viewers: 700,000 million (#89), A18-49: 0.3/ 1 (#87t) ---------- Top 20 Rankings -Total Viewers:NFL Preseason Football (NBC): 10.82 million, America’s Got Talent – Wednesday (NBC): 10.30, America’s Got Talent – Tuesday (NBC): 10.19, Wipeout – Tuesday (ABC): 8.98, NCIS R (CBS): 8.79, Two and a Half Men R (CBS): 8.48, 60 Minutes R (CBS): 8.38, The Big Bang Theory R (CBS): 8.03, Big Brother – Sunday (CBS): 7.73, NCIS: Los Angeles R (CBS): 7.62, Big Brother – Wednesday (CBS): 7.61, Big Brother – Thursday (CBS): 7.55, America’s Funniest Home Videos R (ABC): 7.04, The Mentalist R (CBS): 6.86, Criminal Minds R (CBS): 6.52, Wipeout – Thursday R (ABC): 6.44, Rookie Blue (ABC): 6.38, Flashpoint (CBS, season finale): 6.36, NFL Preseason (Fox): 5.75, Undercover Boss R (CBS): 5.70 -Adults 18-49:NFL Preseason Football (NBC): 3.6 rating/10 share, Wipeout – Tuesday (ABC): 3.1/10, America’s Got Talent – Tuesday (NBC): 2.9/ 8, Big Brother – Wednesday (CBS): 2.6/ 9, America’s Got Talent – Wednesday (NBC) and Big Brother – Sunday (CBS): 2.6/ 8 each, Big Brother – Thursday (CBS): 2.5/ 9, Two and a Half Men R (CBS) and The Big Bang Theory R (CBS): 2.5/ 7 each, Family Guy R (Fox, Sun. 9:30 p.m.): 2.4/ 6, Family Guy R (Fox, Sun. 9 p.m.): 2.3/ 6, Masterchef (Fox) and NFL Preseason (Fox): 2.1/ 7 each, Bachelor Pad (ABC), Shaq Vs. (ABC) and Rules of Engagement R (CBS): 1.9/ 6 each, Wipeout – Thursday R (ABC): 1.8/ 6, Wipeout – Thursday R (ABC) and The Simpsons R (Fox): 1.8/ 6 each, America’s Funniest Home Videos R (ABC) and The Cleveland Show R (Fox): 1.8/ 5 each -------------------- CABLE What follows are the top 10 rated networks on cable in prime-time for the week of August 16 based on total viewers and the three key demos: Total Viewers:USA: 3.25 million, TNT: 2.59, History: 1.89, Fox News: 1.83, ESPN: 1.71, TBS: 1.57, Nick at Nite: 1.55, A&E: 1.45, HGTV and ABC Family: 1.37 each Adults 18-49:USA: 1.25 million, History and TNT: 900,000 each, TBS: 885,000, ESPN: 821,000, MTV: 744,000, A&E: 706,000, ABC Family: 669,000, Comedy Central: 651,000, FX: 624,000 Adults 25-54:USA: 1.35 million, TNT: 1.08 million, History: 991,000, ESPN: 824,000, TBS: 797,000, A&E: 756,000, Tru TV: 653,000, Lifetime: 636,000, Syfy: 629,000, ABC Family: 616,000 Adults 18-34:USA: 596,000, MTV: 586,000, TBS: 493,000, Comedy Central: 418,000, History: 390,000, ESPN: 379,000, ABC Family: 356,000, FX: 335,000, TNT: 334,000, A&E: 307,000 Source: Nielsen Media Research data (R = repeat; t = tie) Ratings Box:What’s Hot/What’s Not -Top-Rated Lake Placid 3 on Syfy:The debut of made-for Lake Placid 3 on Syfy this past Saturday, August 21 scored 3.0 million total viewers and 1.3 million adults 25-54 from 9-11 p.m., based on Live + Same Day data. Comparably, that was the most-watched telecast for the cable net since Ghost Hunters in October 2009 and most-watched original Saturday movie since Lake Placid 2 in April 2007. For the night, Lake Placid 3 was the top-rated program on cable among adults 25-54. National Ratings in Syndication – Week of August 9, 2010:What follows are the top 20 rated programs based on households in syndication (first-run and off-network) for the week of August 9, 2010: Wheel of Fortune (CBS Television Distribution): 5.8 rating, Jeopardy (CBS): 4.9, Judge Judy (CBS) and Two and a Half Men (Warner Bros.): 4.2 each, Entertainment Tonight (CBS): 3.6, Oprah (CBS): 3.2, Everybody Loves Raymond (CBS) and Family Guy (Twentieth): 3.1 each, CSI: NY (CBS): 3.0, Law & Order: Criminal Intent (NBC Universal): 2.8, Inside Edition (CBS): 2.7, The Office (NBCU) and George Lopez (Warner Bros.): 2.6 each, Everybody Loves Raymond – Weekend (CBS) and Seinfeld – Weekend (Sony Pictures Television): 2.5 each, Seinfeld (SPT) and Two and a Half Men – Weekend (Warner Bros.): 2.4 each, Live with Regis & Kelly (Disney/ABC) and King of the Hill (Twentieth): 2.3 each Of note was NBC Universal’s The Steve Wilkos Show, which finished the week with a 1.4 in households -- up a hefty 40 percent from the same week last year. Also on the rise at NBCU were veteran talkers Maury (2.1: +17 percent from one year earlier) and The Jerry Springer Show (1.5: +25 percent). Source: Nielsen Media Research data (R = repeat) On the Air Tonight:Prime-Time Programming Options Wednesday 8/25/10 ABC: 8:00 p.m. The Middle (R) 8:30 p.m. The Middle (R) 9:00 p.m. Modern Family (R) 9:30 p.m. Cougar Town (R)10:00 p.m. Castle (R) CBS: 8:00 p.m. Big Brother 9:00 p.m. Criminal Minds (R)10:00 p.m. CSI: NY (R) NBC: 8:00 p.m. Minute to Win It 9:00 p.m. America’s Got Talent10:00 p.m. Law & Order: SVU (R) Fox: 8:00 p.m. Masterchef (two hours) CW 8:00 p.m. America’s Next Top Model (R) 9:00 p.m. Plain Jane ______________________________________________________________________ TV Tidbits:Notes of Interest -A Male Version of The View:According to an item in the New York Daily News today, Barbara Walters and The View creator Bill Geddie are developing a spin-off from the daytime chatfest targeted to men. While you certainly can’t blame anyone for trying, someone needs to remind the pair of failed 2001-03 NBC Universal daytime talk show The Other Half, which was co-hosted by Dick Clark, Mario Lopez, Danny Bonaduce and Dr. Jan Adams (who was replaced in season two by Dorian Gregory). Since when is the target male audience home in daytime? -Bomb Patrol: Afghanistan on G4:Cable net G4, the home for young male viewers, has ordered a new reality series called Bomb Patrol: Afghanistan, which will follow a bomb disposal squad in Afghanistan. Described as a real-life version of theatrical The Hurt Locker, 10 one-hour episodes have been ordered for a targeted spring 2011 premiere. -Handicapping the Emmys:As the ongoing precursor to The 62nd Annual Primetime Emmy Awards on NBC this Sunday, here is Mr. TV’s picks for Outstanding Supporting Actor and Actress in a Drama Series. Outstanding Supporting Actor in a Drama Series -The Nominees:Andre Braugher (Men of a Certain Age, TNT)Michael Emerson (Lost, ABC)Terry O’Quinn (Lost, ABC)Aaron Paul (Breaking Bad, AMC)Martin Short (Damages, FX)John Slattery (Mad Men, AMC) -Who Should Win: Aaron Paul-Who Will Win: Aaron Paul Given Michael Emerson and Terry O’Quinn are each prior winners in this category for concluded Lost, you could assume the Emmy will go to one of the worthy cable drama nominees. Martin Short on Damages deserves a round of applause for proving he can do more than comedy, Andre Braugher was the standout on must see Men of a Certain Age, and John Slattery continues to more than adequately support Jon Hamm on Mad Men. But Aaron Paul’s brilliant portrait of a drug-peddling, recovering addict on cult favorite Breaking Bad gives him the edge. There is more to Breaking Bad than two-time Emmy winner Bryan Cranston, and this could be Paul’s year. ---------- Outstanding Supporting Actress in a Drama Series -The Nominees:Christine Baranski (The Good Wife, CBS)Rose Byrne (Damages, FX)Sharon Gless (Burn Notice, USA)Christina Hendricks (Mad Men, AMC)Elisabeth Moss (Mad Men, AMC)Archie Panjabi (The Good Wife, CBS) -Who Should Win: Rose Byrne -Who Will Win: Rose Byrne If the theory that two nominees for one series could cancel each other out, Christine Baranski and Archie Panjabi of The Good Wife and Christina Hendricks and Elisabeth Moss of Mad Men face an uphill battle. While two-time winner (and 10 time Emmy nominee) Sharon Gless could give a lesson (or two) about acting to her Burn Notice co-stars, Rose Byrne is on a more critically applauded drama and that alone should give her the advantage. ---------- -PIFeedback’s Emmy Pick’em Contest:Think you know a thing or two about TV? Want to chime in with your picks at the upcoming 62nd Annual Primetime Emmy Awards? Then click on the following to compete opposite PIFeedback’s resident TV gurus. http://pifeedback.com/eve/forums/a/tpc/f/47810812/m/266102613 ______________________________________________________________________________ TV Trivia Time:A Slimy Question Which one of the following TV characters once had a boyfriend nicknamed Snake? a) Phoebe Buffayb) Laverne De Fazioc) Blanche Devereaux d) Natalie Green e) Mary Stone The answer to yesterday’s question… What episode number will ABC daytime talker The View be celebrating on Thursday, Sept. 23? 2,0002,5003,0004,0005,000 Is: c) 3,000. The View premiered on August 11, 1997 and is still going strong. -Current kudos goes to:Dave Aiken, Gerry Bixenspan, Barbara Bloomfield, Phyllis Epstein, John Ferlazzo, Arleen Fong, Maureen Goldman, Steven Kurtzer, Melinda Lujan, Patty Lynch, Gordon Purcell, Coleen Roth, Kristen Strauss,

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Shared Leadership in Summer Primetime

Marc Berman

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