Seth Meyers' Italian Greyhound Is One Adorable Backseat Driver in New Chrysler Ad

NBCU's native campaign debuts on National Pet Day

A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up.

NBCU chose today, National Pet Day, to kick off the campaign for Chrysler's 2017 Pacifica while also promoting Universal's upcoming animated film, The Secret Life of Pets.

Months in the making, the campaign kicks off this morning on the Today show. The program asked viewers to post pictures of what they think their pets do when they're not home.

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