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Americans stand to watch as much as 60% more television now that increasingly strict coronavirus-related lockdowns and shutdowns are in place in cities around the country, according to an analysis from Nielsen.
The measurement company analyzed total television usage data during two other recent weather-related shutdowns: Hurricane Harvey, which hit Texas and Louisiana in 2017, and a major blizzard that affected the New York area in January 2016.
While both instances were more localized crises, television usage spiked in those markets during the period of impact.
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